Given the increasing number of streaming services and the rise in the number of streaming platforms, there are always going to be innovative ways to get consumers hooked onto a service. We won’t be surprised to hear more bundle deals coming up in the future.
The Showtime COO Tom Christie said “We had to figure out ways to get into a place where kids could stream us easily, There’s no other brand out there today that’s been more successful in setting up streaming business on campus than Spotify” This is also an excellent opportunity for Showtime to get in front of, and lock the new generation and lock the potential premium subscribers. If we do the right thing, they reward us with loyalty.” We’re always trying to find creative solutions to add value back to our premium customers, especially via partnerships, and our focus is on the long-term relationship with each subscriber. This move will help accelerate the growth of subscribers on the premium channel over to being the top service.Īlex Norström, Spotify’s chief premium business officer said “The partnership has been an overwhelming success for us, and for Hulu as well. Perhaps an even more interesting fact is that, with the Spotify bundle, Showtime now costs half of what HBO would cost for students. Now that is a game changer for all college students. So simply put with the $5 bundle every student has a $24 savings on a monthly, and $288 savings on a yearly basis. To give you a monthly cost perspective, a standard Spotify premium plan costs $10 a month while Hulu’s commercial plan is $8 a month along with Showtime charging a handsome $11 a month to access live streaming channels and on-demand content. However, adding Showtime to the mix makes the package even more attractive. This made it a no-brainer for college students to get Spotify premium. One of the smart things to do right from the beginning was adding Hulu to the bundle. But, if you already have a student account on Spotify, all you have to do is, simply log in to add Showtime to your package.
The best part is, if you have never signed up before, you can get the first three months for just $0.99 a month. All college students above the age of 18 years in the US, will now have access to Spotify premium for students. Spotify’s premium plan for students just turned into a great deal. They are adding a Showtime subscription to the old deal at no additional charge. It makes us want to go back to school, doesn’t it? It has been a year since that deal, but Spotify is sweetening it further by improving the deal.
Spotify announced a bundle with Hulu for college students at $5 a month, last year.
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